Category Archives: Media

Pictures Worth A Thousand Touch-Ups

By Casey Bukro

Let’s start with a hoary cliche: A picture is worth a thousand words.

Why?

Think of photos that stick in your mind:  The Hindenburg zeppelin wrapped in flames; dead soldiers at the Battle of Gettysburg; Robert Capa’s D-Day Invasion images; the Iwo Jima flag-raising by Joe Rosenthal; the Beatles; Muhammad Ali; Marilyn Monroe; Elizabeth Taylor; that Afghan girl with haunting eyes in National Geographic; Einstein and Picasso, to name a few.

They are iconic images, in part because they are believed to be accurate portrayals of people and events. Some of those people are famous because they are so photogenic. You want to stare at them.

That makes the relationship between photographers and their audience important, especially now when pictures are vital to covering the news, and when technology makes it so easy to alter images.

It was not considered a big deal a decade or more ago. But now it is, because accuracy in photography is seen as important as accuracy in reporting.

That point was made by the Associated Press when it cut ties with Pulitzer prize-winning freelance photographer Narciso Contreras for altering a picture. He admitted that he edited out a video camera from the bottom left corner of a photo of a fighter holding a rifle.

The Guardian said the “sacking” seemed “very draconian.”

The Associated Press did not think so.  Brian Schwaner, AP bureau chief in New Orleans, said:

 ” AP is quite strict on its requirements for unaltered material, even photos of only marginal value. For example, a few weeks ago the flack for a political candidate sent us a rather standard mugshot for our files, for use during the election. Our bureau photographer took a look at it and was suspicious. After running some tests, he discovered it had been heavily PhotoShopped. The flack was informed and we rejected the photo.

            “So the scrutiny ranges from the basics – like this simple mugshot – all the way up to celeb shots and battlefield photos.”
That’s the way it’s done these days, although, ironically, it’s a time when news organizations cut their photo staffs as a cost-saving measure. That means more reliance on freelancers. Contreras was a freelancer, and maybe that’s part of the message.

A Squirmable Moment

By Casey Bukro

That squirmable moment comes when a journalist racing to get it fast, discovers that he got it wrong.

The stomach lurches, and if it’s bad enough, you might even throw up.

Think the Richard Jewell story. Or two innocent by-standers shown in a front-page photo as possible Boston Marathon bombing suspects. Or the man falsely identified as the Washington Navy Yard shooter because his identification card was found at the scene of 12 murders in Philadelphia.

“Verify before you villify,” says Ben L. Kaufman in CityBeat.Com, recalling the experience of Rollie Chance, mistakenly identified by NBC and CBS as the Navy Yard shooter. Chance said the falsehood took a toll on him.

At least Chance was cleared quickly, unlike the case of Richard Jewell. He was a security guard portrayed as an heroic first responder at the 1966 Olympic Park bombing which took one life and injured more then 100. Then Jewell became the bombing suspect and was identified, but not charged, in what had been described as a “media circus.”

Jewell was cleared by the federal government after nearly three months of coverage that often focused on him, his appearance, personality and his background. Almost a decade later, Eric Rudolph, a violent anti-abortionist, pleaded guilty to the bombing. Jewell died in 2007.

Looking back on that episode, a New York Times reporter, Kevin Sack, who covered the Atlanta bombing, told of his frustration when the Times executive editor at the time, Joseph Lelyveld, ruled against naming Jewell in the newspaper, while the Atlanta Journal and other media named him.

Later, the reporter praised Lelyveld for his “rabbinical wisdom” in resisting heavy competitive pressure to name Jewell as a suspect.

No rabbinical wisdom appeared to be involved when the New York Post ran a front page photo of two men, calling them “Bag Men” and saying they were being sought by authorities in the April Boston Marathon bombing. The men later sued the tabloid for defamation.

Three people died and an estimated 264 were injured in the April bombing, in which brothers Dzhokar and Tamerlan Tsarnaev later were identified as the suspects. Tamerlan was killed by police and Dzhokar was wounded before his capture.

The Society of Professional Journalists code of ethics says “test the accuracy of information from all sources and exercise care to avoid inadvertent error.” Good advice.

Rules of the Code

By Casey Bukro

The Society of Professional Journalists is thinking about amending or replacing its code of ethics, the current version of which was adopted in 1996.

One before that was adopted in 1973 and amended a couple of times with some word changes.

Some documents stand the test of time, others do not. SPJ is trying to decide in which category its present code belongs.

The society is surveying its members, asking what they think: Keep the code, replace it or change it?

Some members argue that in the 17 years since the code was adopted, journalism in the United States has changed a lot, including the technology journalists use, such as cell phones and social media.

Others say ethical standards, like honesty, fairness and accuracy are not governed by changes in technology. They are constants even in changing times.

We’ll see how that plays out.

Meanwhile, the Joplin Globe points out in a piece on “guiding words” that Walter Williams, the first dean of the Missouri School of Journalism, wrote what now is known as the “Journalist’s Creed” in 1914.

The Globe printed the “Journalist’s Creed” in full “to remind our readers and ourselves why these ethics are as timely today as they were almost 100 years ago.” And just as important.

The words are a bit flowery, reflecting a writing style that was fitting 100 years ago. The creed makes no mention of horses, buggies, pens or ink.

It begins, “I believe in the profession of journalism.” Such implacable resolve in the importance of journalism in a Democracy is as vital today as it was 100 years ago.

Ombudsmen a Global Growth Industry

By Casey Bukro

The Washington Post’s decision early this year to dump its ombudsman got a lot of attention, but a global growth in the ranks of ombudsmen as a step toward development has gone largely unnoticed.

“This growth reflects a belief in young or fragile democracies that strong media play a critical role in development,” reports “themediaonline,” most notably in Latin America.

“Themediaonline” report was based on “Giving the Public a Say: How News Ombudsmen Ensure Accountability, Build Trust and Add Value to Media Organizations” It was published by fesmedia Africa, a media project of the Friedrich-Ebert-Stiftung in Namibia, Africa. FES is a nongovernment, nonprofit foundation that promotes democratization and good governance.

An Argentine academic said the work of ombudsmen “demands our attention.”

In Africa, according to the report, ombudsmen organizations play an important role in fending off government interference. Instead of working for news media, ombudsmen in other parts of the world might operate as voluntary associations.

Africa has become a hotbed of ombudsman activity.

Complaints to a press ombudsman in the Johannesburg area jumped 224 percent since 2009, according to a report at the South Africa Editors’ Forum at Umhlanga, Africa.

Johan Retief, deputy press ombudsman of Print Media South Africa, said his organization received 151 complaints from aggrieved newspaper readers and newsmakers in 2009, and the tally is expected to reach 490 in 2013. PMSA is described as a nonprofit voluntary association with a membership of 700 newspapers and magazines in four languages.

Greater numbers of complaints to the ombudsman organization have been laid to growing public awareness of the organization’s public advocate role and its effectiveness in dealing with complaints about inaccurate or unfair newspaper reporting, according to IOLnews.

The newspaper industry’s previous system of self-regulation came under attack as “toothless,” and the governing African National Congress threatened to create a statutory tribunal to hear complaints. That was avoided by a stronger stance by the ombudsmen.

For example, Press Ombudsman Retief ordered the Daily Sun newspaper to publish a front page apology for front page color photos of the bodies of people killed in mob attacks.

Complainants said the pictures were insensitive, dehumanizing, inconsiderate, caused discomfort to society and lacked compassion, according to a report in the Mail & Guardian.

The photos published in October and November also raised concerns that they exposed society, including children, to extreme violence and desensitized people to violent crimes.

News or Painful Reminders?

By Casey Bukro

News media were divided on whether the the 911 audio recordings in the Newtown, Conn. shootings a year ago that left 26 dead were newsworthy.

That might say something about the ethical sophistication with which the media are judging the news.

Adam Lanza, 20, went to the Sandy Hook Elementary School on December 14, 2012, and fatally shot 20 children and six educators before killing himself. Earlier, Lanza had killed his mother at home.

A year after the shootings, a Connecticut judge ruled that the 911 audio recordings of the event should be released.

“There’s still shooting going on. Please!” said a caller, identified as Custodian Rick Thorne, who was among those  who could be heard pleading for help.

CNN and Fox News broadcast parts of the recordings. CBS said it would use some audio clips. ABC and NBC decided against broadcasting or posting any of the recordings.

Many local residents and officials were against broadcasting the clips.

“I don’t understand the reasoning for the general public to hear them,” said Kaitlin Roig-DeBellis, a Sandy Hook first-grade teacher who survived the attack. “The families, they’ve already experienced such immeasurable pain and loss and sadness.”

These are the sort of decisions confronting news organizations at most disasters, weighing the benefit and harm of reporting details, sights and sounds.

The Sandy Hook 911 phone calls reveal the voices of scared callers, a calm and efficient 911 dispatcher and shots in the background. There are no screams or voices of children.

Jeffrey Toobin, CNN’s senior legal analyst, said it could be argued that the audio reports served a public service by showing how the 911 call-taker handled the calls.  Most of the callers were calm. Toobin believed the contents of the tapes were not as disturbing as the event they represented.

The shootings also were a major event in U.S. history, coming at a time when Congress was considering gun-control measures.

The Society of Professional Journalists code of ethics encourages journalists to “minimize harm.”

Some local residents always are likely to see what the media do as intrusive.

Reuters reported that a hand-painted sign had been fastened to telephone pole saying:  “Vulture media, you got your tapes. Please leave.”

Eventually, the reporters do leave. Seldom is any thought given to the emotional toll they take with them after seeing the slaughter of children.

Looking At Transparency

By Casey Bukro
Two views emerged on transparency in journalism, one strongly in favor and the other not so much.
Transparency now trumps “act independently” as a guiding journalism principle in ethics decision-making because anyone with a computer might be considered a journalist these days, according to Tom Rosenstiel, executive of the American Press Institute.
“Transparency will pull publishers of information toward best practices and also toward the most important kind of independence — intellectual independence,” writes Rosenstiel.
Rosenstiel points to a new book published by the Poynter Institute, “The New Ethics of Journalism: Principles for the 21st Century,” in which this shift in guiding principles is explained and promoted. Rosenstiel contributed to the book, which attempts to update a set of ethics principles.
Not so fast says Stephen Ward, who suggests transparency is “over-hyped and replaces important values.”
Ward is a journalism professor at the University of Oregon School of Journalism and Communication.
Transparency too often “is a magical idea,” Ward insists. “I believe independence should remain a principle of ethical journalism, and not be demoted to a secondary principle, or made a part of some other principle.”
As for the Poynter ethics book, Ward said: “it is better to talk of reforming the idea of independence, not of replacing it.”
“Academic studies indicate that transparency cannot meet our expectations,” Ward insists, although he did not cite any of the studies.
Rosenstiel said the new Poynter ethics book attempts to update a set of ethical guidelines developed by Poynter in the 1990s under the leadership of Bob Steele, now director of the of DePauw University’s Prindle Institute for Ethics.

The Society of Professional Journalists code of ethics also urges journalists to “act independently.”

Mr. Fix-It Eyes Jeff Bezos

By Casey Bukro

Consumer Advocate Ralph Nader says he is speaking for longtime readers of the Washington Post when he asks how independent the newspaper will be under Jeff Bezos’ ownership.

In an open letter to the Post, Nader says the public has been treated to profiles depicting the new boss’s business successes and his personal style and demeanor.

“What we have not been told is how the newspaper is going to shield itself from Mr. Bezos’ far-flung business interests in order to maintain reader credibility and trust,” Nader wrote.

Nader is known for his bulldog tenacity in making corporate leaders sweat over consumer issues like environmental protection and auto safety. He has some advice for Bezos, who acquired ownership of the Washington Post in a $250 million deal in which he would become sole owner of the newspaper and its publishing company.

“Mr. Bezos would do well to reestablish the longtime ombudsman post which was abolished in March of this year, presumably to save money,” wrote Nader. “For an ombudsman’s role is not just to be an internal critic at the paper but also to be the reader’s coherent voice on the ways the Washington Post is being managed.”

The Post in March said the ombudsman would be replaced by a reader representative, ending a 43-year practice of employing an ombudsman who wrote a long-standing Sunday column.

At the time, Post Publisher Katharine Weymouth wrote that the ombudsman’s “duties are as critical today as ever. Yet it is time that the way these duties are performed evolves.”

Copy Cat Journalists

By Casey Bukro

Here’s an interesting idea:

Journalists should stop mimicking what’s happening on the internet.

Poynter said the idea sprang from the ninth annual Kent State Ethics Workshop in September, which focused on the world of entertainment and how journalists cover it.

You get a pretty good idea that it can be an ethics imbroglio just by some of the topics: Privacy vs. adoration, stalking and paparazzi.

A workshop organizer, Jan Leach of Kent State’s School of Journalism, said they picked entertainment ethics “because there’s so much entertainment and celebrity journalism available in all media…..”

The news, she adds, “is often part truth and part rumor, ” but consumers might not be able to tell the difference. “There’s so much spin from publicity departments.”

And, it might be fair to say, journalists fall for it or go along with it.

It’s easy to cover and does not take much imagination. But how much wall-to-wall coverage does the public need about Lindsay Lohan and Miley Cyrus?

Even while reporting the latest escapades of such human train-wrecks, TV announcers can be heard to say: “Why are we doing this again?” They admit to giving more publicity to people acting odd, because they want the publicity.

The Society of Professional Journalists code of ethics encourages journalists to act independently and “avoid pandering to lurid curiosity.”

Though it’s called entertainment, there doesn’t seem to be much entertaining about it. It’s more like voyeurism.

Here’s an idea for what could be an entertaining story: The funny behavior of men and women in business, commerce and industry.

When’s the last time you saw a funny story about business? It’s all so serious, and people who cover it take it so seriously. There must be some humor in it somewhere, even though economics is called the dismal science.

Corporate publicity departments work overtime to make their CEOs look almost god-like.

Another example of copy cat journalism.

Weapon in a Newspaper War: Politicians

By David Craig

At a time when many cities are watching one newspaper fight to stay afloat, New Orleans sits in the middle of a newspaper war.

The Times-Picayune, which angered many residents last year by going to three days a week in print, is now battling The Advocate, which is based in Baton Rouge but producing a New Orleans edition – now with its own New Orleans name. And The Times-Picayune is fighting back with new print products.

In the thick of this competition, The New Orleans Advocate made an unusual decision to use local politicians in television ads for the paper. Kevin Allman, a reporter for the New Orleans weekly Gambit, called me to ask my opinion for a story he was doing about the decision.

This was a new one to me. As his story points out, the campaign also uses other well-known locals such as musicians and sports figures. But among the people appearing are two parish presidents, a sheriff and the vice president of the New Orleans City Council.

As I often do, I pointed out a relevant principle in the Society of Professional Journalists Code of Ethics – in this case, acting independently. Allman did a good job in the story highlighting two specific elements: “Avoid conflicts of interest, real or perceived” and “Remain free of associations that may compromise integrity or damage credibility.”

I was more concerned here about perception than reality. I don’t have any reason to think journalists at The New Orleans Advocate will be swayed to distort their coverage and favor one side in issues  involving these officials. But what will the public think?

I think damaged credibility is a real danger if politicians promote news organizations, especially at a time when many in the public have a low view of journalists’ credibility and see media outlets as biased. Kelly McBride from the Poynter Institute put it well in Allman’s story: “The Advocate obviously has a competitive relationship with The Times-Picayune,” McBride said. “If the politicians join The Advocate in sharing that message, what does that say about The Advocate’s ability to critically examine those politicians?”

I’m all for creative thinking about new ways to promote newspapers in an intensely competitive journalism environment. But using politicians in the promotion raises too many questions for me.

New Words for Old Ideas

By Casey Bukro

Every so often, some new terminology creeps into journalism lingo. Sometimes it’s a new concept, and sometimes it’s an old concept cloaked in different words.

That could apply to the term “sponsored views.”

In an interview with iMediaEthics, Patrick Pexton, former Washington Post ombudsman, said “sponsored views” are new words for “advertorials, messages provided by advertisers in a way that looks like journalism, or slightly cloaked journalism.”

But, he added emphatically, “it ain’t journalism.” Instead, it’s brand journalism.

This became an issue, as iMediaEthics reported, when the Washington Post launched a Sponsored Media program on June 12, allowing special interest groups to buy advertisements that are presented as comments below op-ed pieces on the Washington Post website.

The move came three months after the Post abandoned its ombudsman position and replaced it with a reader represenatative. Pexton was the newspaper’s last ombudsman, serving from 2011 to 2012.

The move was motivated by finance, said Pexton. ” The Post needs more revenue,” he said.

Since then, Jeffrey Bezos, founder and CEO of Amazon.com, bought the Post for $250 million.

One writer wonders if brand journalism and ethics can co-exist?