Tag Archives: American Press Institute

Americans And The News Media

Americans and the news media: The Media Insight Project finds the erosion of Americans’ trust of news media is a failure to communicate.

Many Americans think what they see in the news media looks largely like opinion and commentary. The project is a collaboration of the Associated Press, the American Press Institute and the AP-NORC Center.

Advertisements

Looking At Transparency

By Casey Bukro
Two views emerged on transparency in journalism, one strongly in favor and the other not so much.
Transparency now trumps “act independently” as a guiding journalism principle in ethics decision-making because anyone with a computer might be considered a journalist these days, according to Tom Rosenstiel, executive of the American Press Institute.
“Transparency will pull publishers of information toward best practices and also toward the most important kind of independence — intellectual independence,” writes Rosenstiel.
Rosenstiel points to a new book published by the Poynter Institute, “The New Ethics of Journalism: Principles for the 21st Century,” in which this shift in guiding principles is explained and promoted. Rosenstiel contributed to the book, which attempts to update a set of ethics principles.
Not so fast says Stephen Ward, who suggests transparency is “over-hyped and replaces important values.”
Ward is a journalism professor at the University of Oregon School of Journalism and Communication.
Transparency too often “is a magical idea,” Ward insists. “I believe independence should remain a principle of ethical journalism, and not be demoted to a secondary principle, or made a part of some other principle.”
As for the Poynter ethics book, Ward said: “it is better to talk of reforming the idea of independence, not of replacing it.”
“Academic studies indicate that transparency cannot meet our expectations,” Ward insists, although he did not cite any of the studies.
Rosenstiel said the new Poynter ethics book attempts to update a set of ethical guidelines developed by Poynter in the 1990s under the leadership of Bob Steele, now director of the of DePauw University’s Prindle Institute for Ethics.

The Society of Professional Journalists code of ethics also urges journalists to “act independently.”

Smart Way to Raise Revenue or Ethics Breach?

By Casey Bukro

Three California universities paid the Orange County Register in Southern California $275,000 for a year’s worth of weekly sections featuring campus life.

An NPR report asked: Is that a smart way to raise revenue, or a serious breach of journalism ethics?

Not clear is just how transparent the arrangement is, and whether readers fully understand that the coverage — including soft features, photos of students and guest columns written by faculty members — is bought and paid for, and not strictly news coverage. More like infomercials or advertorials. They are paid content.

The University of California, Irvine, California State University, Fullerton and Chapman University think it’s a good deal and a good use of publicity budgets.

A Register official said it’s “a great service for the community” and features advertisers in an advertising section.

The story quotes Tom Rosenstiel, executive director of the American Press Institute, saying readers must decide if the practice is acceptable, and whether the newspaper’s credibility is damaged. He goes on to add that as all newspapers struggle to survive, they must be creative about finding new sources of revenue.

The report also points out that sponsored content might be the future of newspapers.

Google has issued warnings on the use of advertorials on websites.