Tag Archives: writing

Keep Words Small For Big Ideas

Keep words small for big ideas: Merrill Perlman notes a trend toward journalists using big words to “sound smart.”

“But a journalist’s job is to inform,” writes Perlman, “and information will not come through if the audience doesn’t understand the words.”

Rather than sending readers to a dictionary, “a writer wants to keep readers reading, to keep them engaged in our stories.”

 

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