Tag Archives: trust

Broadcast Transparency

Broadcast transparency: Knight-Cronkite News Lab study finds that showing the process of reporting a story increased trust in broadcast news.

Secret to earning audience trust is “show your work.”

 

Sharing Content Without Thinking

Sharing content without thinking: “A complex web of societal shifts is making people more susceptible to misinformation and conspiracy,” writes Claire Wardle.

“Most of this content is designed not to persuade people in any particular direction but to cause confusion, to overwhelm and to undermine trust in democratic institutions from the electoral system to journalism. Users become “unwitting agents of disinformation.”

 

Getting to Know Reporters Builds Trust

Getting to know reporters builds trust: Pictures and bios of reporters are “trust indicators,” write Alex Curry and Natalie (Talla) Jomini Stroud about a Center for Media Engagement trust project experiment.

News organizations have ways to signal trustworthiness to their audience.

“Sharing why and how a story was written and parting the curtain on the organizational leadership structure are a few of the tested ideas that show promise.”