Tag Archives: Gallup Poll

‘Vast Wasteland’ Stakes Claim for News Credibility

By Casey Bukro

Americans rank the three major major traditional commercial broadcast television networks—ABC, CBS and NBC—as the most credible news sources, according to a poll that explored the credibility of 13 print and digital news sources.

Newton Minow.
Newton Minow, as head of the Federal Communications Commission, called television a “vast wasteland.” Wikipedia photo.

“Despite the proliferation of coverage of fake news and historically low opinion of the media, a majority of adults think most cable news networks and major newspapers are credible,” reported morningconsult.com, a nonpartisan digital media and survey research company based in Washington, D.C.

“Television news gets the highest number of people saying they are credible, with major newspapers such as the New York Times not trailing far behind,” wrote Laura Nichols. While the three major television networks took the top three slots, the Wall Street Journal and the Times followed immediately after them.

Historically speaking, this is an interesting turn of events. Fifty-five years ago, Newton Minow, then chair of the Federal Communications Commission, described television as a “vast wasteland” in speech at the 1961 National Association of Broadcasters convention.

Despite such poor expectations, television news has grown into a giant. As technology improved, it became more ubiquitous, even intrusive. And the medium proved itself able to show and tell complicated issues, in documentaries and far-ranging reports. Even the humble smartphone records news events, turning everyone into a television photographer.

Clearly, the medium is a crowd-pleaser. Critics might argue television reports serve largely as a headline service. But the format has won public favor. Even Minow, who continues to be asked his opinion of television, appreciates today’s “wider range of choice.”

The Pew Research Center reports that in 2016, Americans express a clear preference for getting their news on a screen—either television or digital—although “TV remains the dominant screen.”

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