Tag Archives: reader engagement

Tricks To Retain Subscribers

Tricks to retain subscribers: Use psychology and dump content readers don’t read, writes Laura Hazard Owen.

Some tips: People like surprises, nudge them, build habits, pick an engagement metric and allocate resources for engagement.


Getting to Know Reporters Builds Trust

Getting to know reporters builds trust: Pictures and bios of reporters are “trust indicators,” write Alex Curry and Natalie (Talla) Jomini Stroud about a Center for Media Engagement trust project experiment.

News organizations have ways to signal trustworthiness to their audience.

“Sharing why and how a story was written and parting the curtain on the organizational leadership structure are a few of the tested ideas that show promise.”