Getting to Know Reporters Builds Trust

Getting to know reporters builds trust: Pictures and bios of reporters are “trust indicators,” write Alex Curry and Natalie (Talla) Jomini Stroud about a Center for Media Engagement trust project experiment.

News organizations have ways to signal trustworthiness to their audience.

“Sharing why and how a story was written and parting the curtain on the organizational leadership structure are a few of the tested ideas that show promise.”

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