Category Archives: Media

Handling Rumors on Social Media

By David Craig

How should journalists deal with rumors on social media?

Answering this question in practice isn’t as simple as it might seem. A good discussion of the topic broke out Friday during the latest #EdShift Twitter chat on PBS MediaShift.

The biweekly chats draw in both journalists and journalism professors to talk about topics important to the future of journalism education. This one focused on ethical issues on social media. Excellent comments, including resources for good ethical practice, emerged on several topics. But the most intense debate centered on rumors.

Steve Fox, a journalism professor at the University of Massachusetts, took this view:

Fox said the approach used by Andy Carvin, formerly of NPR and well-known for his engagement with Twitter sources during Arab Spring, can’t be generalized to other reporting. But Carvin, who joined in the discussion, said that if journalists are just passing along unverified rumors, that’s the wrong way to work. He posted links to several tweets he wrote after the school shootings in Newtown, Connecticut, to show the approach he takes to verifying information:

With this approach, Carvin challenges assumptions and highlights the likelihood that early reports are wrong – whether they come from individuals or news media.

The research he’s been doing as a fellow at the Tow Center for Digital Journalism at Columbia University also provides a caution for journalists using law enforcement sources.

Where does all of this leave us on the question of how journalists should handle rumors on social media?

I share Fox’s caution on any communication by journalists about rumors. In ethical terms, minimizing harm – a mainstay of ethics including the Society of Professional Journalists code – calls for great care because of the potential of false information to do damage.

But in the social media sphere, where the public is immediately awash in good and bad information, journalists often best meet another duty – seeking truth – by aggressively questioning rumors openly in real time. (For another case study on this, see a 2011 blog post by Daniel Victor, now a social media editor at The New York Times, about two journalists on Twitter in the middle of a shooting scare in Philadelphia.)

In another tweet,  Carvin said that if a rumor spreads on social media, journalists’ duty is  “to acknowledge it, pick it apart, prove/debunk it.”

Well-said. That means being ethical on social media involves not just asking hard questions but asking them in the open.

 

 

 

The Times Telling Its Own Story

By Casey Bukro

The New York Times is a classic case of how poorly the media tell stories about themselves.

Times Publisher Arthur O. Sulzberger Jr. fired Jill Abramson as executive editor, touching off a storm of speculation over who did what to whom and why, and motivations behind the story that was told or not told.

Days after the dismissal, Sulzberger issued a statement complaining that “a shallow and factually incorrect storyline has emerged.”

One version of that storyline held that Abramson was sacked because of her complaints that her $525,000 salary was less than her predecessor’s, a man, setting up the argument that a woman was paid less than a man for the same job.

Another thread was Abramson’s management style, described as polarizing, non collegial, mercurial and pushy, traits that might be tolerated in a man but not in a woman.

“I decided that Jill could no longer remain as executive editor for reasons having nothing to do with pay or gender,” said Sulzberger’s statement, as he hoped to clear up the matter as it seemed to get murkier.

Hard-charging media organizations like the Times often demand full disclosure from the government agencies or corporations that stumble into controversial territory. But, when media get into trouble, they often get defensive, say they’ve been misunderstood or say it’s nobody else’s business.

The Society of Professional Journalists code of ethics says journalists should “abide by the same high standards to which they hold others.”

Another good guideline in a crisis is: Tell it all and tell it fast. That advice comes from Frank M. Corrado, a Chicago communications specialist.

Some observers say the New York Times affair has settled into “navel gazing by the media,” described as an occupational hazard. The writer of that sentiment wondered why Abramson was fired only nine days after the Times’s chief executive “gushed” about her.

A Vanity Fair report, including an interview with Sulzberger explaining his intentions, said “The New York Times is an institution whose employees are adept at, perhaps addicted to, in-house Kremlinology.” Even those closest to the story are wondering if they know the true story, or the whole story.

Women flocked to Abramson’s defense, but it was not universal.

Some of the more thoughtful and detailed information about the New York Times affair appears in The New Yorker, by Ken Auletta. He says:

“It is an affair in which neither side behaved well or with any finesse and the institution, which is so central to American journalism, suffered.”

 

 

 

 

Ethical Issues in Mobile Reporting

It was great to see ethical issues come up Friday in a Twitter chat about doing journalism with mobile devices.

Katy Culver, an assistant professor at the University of Wisconsin and visiting faculty member at the Poynter Institute for Media Studies, moderates biweekly #EdShift chats for PBS MediaShift on innovation in journalism education. Much of Friday’s chat, involving both journalists and journalism professors, focused on tips and tools for mobile reporting. But Culver, who is also associate director of the Center for Journalism Ethics at Wisconsin, included a question about ethical concerns.

The tweets in response addressed both specific challenges and broader points about navigating the ethics of mobile journalism.

A reporter from Appleton, Wisconsin, raised an issue in covering accidents that comes with the instant capability of mobile devices:

Steve Buttry, who does training for Digital First Media, pointed to challenges related to accuracy. They are connected both with size and features of mobile devices and the sense of urgency that goes with mobile reporting.

He also noted the need to identify oneself clearly as a journalist:

A journalism professor from Germany pointed out an issue related to photographic features that come with mobile phones.

In only a few words, these journalists highlighted a range of ethical challenges in mobile journalism. A radio reporter from Washington, D.C., noted the broader issue of the great power of these small tools and the responsibility that goes with it:

Another D.C. radio reporter did a good job of pointing out that the specifics of mobile journalism ethics are a work in progress:

I don’t think we’ve received any calls on the Ethics AdviceLine about issues in mobile journalism, but we’d love to be a sounding board for journalists thinking through decisions about reporting and editing on their phones.

Ethics Codes

 

By Casey Bukro

Codes of ethics sound like such noble things.

They can be inspirational and aspirational, statements of our highest moral and professional conduct.

Like any description of what is good, the devil is in the details.  And where journalists are involved, the effort can bring out the devil in them. Some seem to handle it better than others.

For instance, three journalism groups are considering revising or creating codes of ethics: The Society of Professional Journalists, the Radio Television Digital News Association and the Online News Association.

The SPJ effort stands out because of the degree of conflict that erupted over charges by one of SPJ’s regional directors, Michael Koretzky, that the organization’s national ethics committee has conducted the code revision process largely in secrecy. Koretzky is a member of SPJ’s national board.

“It’s been difficult to get answers,” Koretzky said in an e-mail to SPJ leaders. Koretzky  launched his attack against the national ethics committee by e-mailing his “journoterrorist” blog illustrated with 11 panels that graphically compares SPJ’s code revision efforts with ONA’s.

Kevin Smith, SPJ’s national ethics committee chair,  denied “this conspiracy theory of secrecy in revising the code,” adding “we have nothing to hide.”

Koretzky replied that he never said anything about a conspiracy, but “the fact remains that no one has explained to the SPJ board (or anyone else) how the first draft of the code revision was compiled” and who was involved.

David Cuillier, SPJ’s president, added this to the chain of e-mails: “You’re absolutely right, Michael, that we have not communicated the process, or engaged members and non-members, as effectively as ONA.” No conspiracy or secrecy, he added, “but the ultimate outcome is a much more low-key effort on our part. All true.”

SPJ adopted its present code in 1996.

The American Journalism Review described the struggles over SPJ’s proposed code revision.

The Online News Association is working on a novel approach, which it calls “Build Your Own Ethics Code,” a crowdsourced ethics code.

ONA describes it as a toolkit “to help news outlets, bloggers and journalists decide on ethical guidelines that match their own ideas about reporting and journalism.”

The ethics guide would be a constantly updated online document. Reporters will be encouraged to publish the ethics codes they create, and to hold themselves and their news outlets accountable to them, said ONA. In other words, it would be largely voluntary.

RTDNA’s ethics code was last updated in 2000, “and I don’t need to tell you how greatly our technology and our newsrooms have changed in 14 years!” said Mike Cavender, RTDNA”s executive director.

One of the central questions in revising or creating codes of ethics is whether they should reflect changing technology, or state undying principles that apply regardless of technological changes.

RTDNA asked its members to complete a survey. “The goal is to insure that a new code fits our business as it stands today, without straying from the principles that define outstanding journalism.”

All three code-writing efforts are in the round one stage, with more rounds to follow. SPJ’s national ethics committee is expected to report its findings at the organization’s annual convention in September.

All three are worth watching to see if they end in a win, or in a knockout.

 

 

 

 

 

 

 

Pictures Worth A Thousand Touch-Ups

By Casey Bukro

Let’s start with a hoary cliche: A picture is worth a thousand words.

Why?

Think of photos that stick in your mind:  The Hindenburg zeppelin wrapped in flames; dead soldiers at the Battle of Gettysburg; Robert Capa’s D-Day Invasion images; the Iwo Jima flag-raising by Joe Rosenthal; the Beatles; Muhammad Ali; Marilyn Monroe; Elizabeth Taylor; that Afghan girl with haunting eyes in National Geographic; Einstein and Picasso, to name a few.

They are iconic images, in part because they are believed to be accurate portrayals of people and events. Some of those people are famous because they are so photogenic. You want to stare at them.

That makes the relationship between photographers and their audience important, especially now when pictures are vital to covering the news, and when technology makes it so easy to alter images.

It was not considered a big deal a decade or more ago. But now it is, because accuracy in photography is seen as important as accuracy in reporting.

That point was made by the Associated Press when it cut ties with Pulitzer prize-winning freelance photographer Narciso Contreras for altering a picture. He admitted that he edited out a video camera from the bottom left corner of a photo of a fighter holding a rifle.

The Guardian said the “sacking” seemed “very draconian.”

The Associated Press did not think so.  Brian Schwaner, AP bureau chief in New Orleans, said:

 ” AP is quite strict on its requirements for unaltered material, even photos of only marginal value. For example, a few weeks ago the flack for a political candidate sent us a rather standard mugshot for our files, for use during the election. Our bureau photographer took a look at it and was suspicious. After running some tests, he discovered it had been heavily PhotoShopped. The flack was informed and we rejected the photo.

            “So the scrutiny ranges from the basics – like this simple mugshot – all the way up to celeb shots and battlefield photos.”
That’s the way it’s done these days, although, ironically, it’s a time when news organizations cut their photo staffs as a cost-saving measure. That means more reliance on freelancers. Contreras was a freelancer, and maybe that’s part of the message.

A Squirmable Moment

By Casey Bukro

That squirmable moment comes when a journalist racing to get it fast, discovers that he got it wrong.

The stomach lurches, and if it’s bad enough, you might even throw up.

Think the Richard Jewell story. Or two innocent by-standers shown in a front-page photo as possible Boston Marathon bombing suspects. Or the man falsely identified as the Washington Navy Yard shooter because his identification card was found at the scene of 12 murders in Philadelphia.

“Verify before you villify,” says Ben L. Kaufman in CityBeat.Com, recalling the experience of Rollie Chance, mistakenly identified by NBC and CBS as the Navy Yard shooter. Chance said the falsehood took a toll on him.

At least Chance was cleared quickly, unlike the case of Richard Jewell. He was a security guard portrayed as an heroic first responder at the 1966 Olympic Park bombing which took one life and injured more then 100. Then Jewell became the bombing suspect and was identified, but not charged, in what had been described as a “media circus.”

Jewell was cleared by the federal government after nearly three months of coverage that often focused on him, his appearance, personality and his background. Almost a decade later, Eric Rudolph, a violent anti-abortionist, pleaded guilty to the bombing. Jewell died in 2007.

Looking back on that episode, a New York Times reporter, Kevin Sack, who covered the Atlanta bombing, told of his frustration when the Times executive editor at the time, Joseph Lelyveld, ruled against naming Jewell in the newspaper, while the Atlanta Journal and other media named him.

Later, the reporter praised Lelyveld for his “rabbinical wisdom” in resisting heavy competitive pressure to name Jewell as a suspect.

No rabbinical wisdom appeared to be involved when the New York Post ran a front page photo of two men, calling them “Bag Men” and saying they were being sought by authorities in the April Boston Marathon bombing. The men later sued the tabloid for defamation.

Three people died and an estimated 264 were injured in the April bombing, in which brothers Dzhokar and Tamerlan Tsarnaev later were identified as the suspects. Tamerlan was killed by police and Dzhokar was wounded before his capture.

The Society of Professional Journalists code of ethics says “test the accuracy of information from all sources and exercise care to avoid inadvertent error.” Good advice.

Rules of the Code

By Casey Bukro

The Society of Professional Journalists is thinking about amending or replacing its code of ethics, the current version of which was adopted in 1996.

One before that was adopted in 1973 and amended a couple of times with some word changes.

Some documents stand the test of time, others do not. SPJ is trying to decide in which category its present code belongs.

The society is surveying its members, asking what they think: Keep the code, replace it or change it?

Some members argue that in the 17 years since the code was adopted, journalism in the United States has changed a lot, including the technology journalists use, such as cell phones and social media.

Others say ethical standards, like honesty, fairness and accuracy are not governed by changes in technology. They are constants even in changing times.

We’ll see how that plays out.

Meanwhile, the Joplin Globe points out in a piece on “guiding words” that Walter Williams, the first dean of the Missouri School of Journalism, wrote what now is known as the “Journalist’s Creed” in 1914.

The Globe printed the “Journalist’s Creed” in full “to remind our readers and ourselves why these ethics are as timely today as they were almost 100 years ago.” And just as important.

The words are a bit flowery, reflecting a writing style that was fitting 100 years ago. The creed makes no mention of horses, buggies, pens or ink.

It begins, “I believe in the profession of journalism.” Such implacable resolve in the importance of journalism in a Democracy is as vital today as it was 100 years ago.

Ombudsmen a Global Growth Industry

By Casey Bukro

The Washington Post’s decision early this year to dump its ombudsman got a lot of attention, but a global growth in the ranks of ombudsmen as a step toward development has gone largely unnoticed.

“This growth reflects a belief in young or fragile democracies that strong media play a critical role in development,” reports “themediaonline,” most notably in Latin America.

“Themediaonline” report was based on “Giving the Public a Say: How News Ombudsmen Ensure Accountability, Build Trust and Add Value to Media Organizations” It was published by fesmedia Africa, a media project of the Friedrich-Ebert-Stiftung in Namibia, Africa. FES is a nongovernment, nonprofit foundation that promotes democratization and good governance.

An Argentine academic said the work of ombudsmen “demands our attention.”

In Africa, according to the report, ombudsmen organizations play an important role in fending off government interference. Instead of working for news media, ombudsmen in other parts of the world might operate as voluntary associations.

Africa has become a hotbed of ombudsman activity.

Complaints to a press ombudsman in the Johannesburg area jumped 224 percent since 2009, according to a report at the South Africa Editors’ Forum at Umhlanga, Africa.

Johan Retief, deputy press ombudsman of Print Media South Africa, said his organization received 151 complaints from aggrieved newspaper readers and newsmakers in 2009, and the tally is expected to reach 490 in 2013. PMSA is described as a nonprofit voluntary association with a membership of 700 newspapers and magazines in four languages.

Greater numbers of complaints to the ombudsman organization have been laid to growing public awareness of the organization’s public advocate role and its effectiveness in dealing with complaints about inaccurate or unfair newspaper reporting, according to IOLnews.

The newspaper industry’s previous system of self-regulation came under attack as “toothless,” and the governing African National Congress threatened to create a statutory tribunal to hear complaints. That was avoided by a stronger stance by the ombudsmen.

For example, Press Ombudsman Retief ordered the Daily Sun newspaper to publish a front page apology for front page color photos of the bodies of people killed in mob attacks.

Complainants said the pictures were insensitive, dehumanizing, inconsiderate, caused discomfort to society and lacked compassion, according to a report in the Mail & Guardian.

The photos published in October and November also raised concerns that they exposed society, including children, to extreme violence and desensitized people to violent crimes.

News or Painful Reminders?

By Casey Bukro

News media were divided on whether the the 911 audio recordings in the Newtown, Conn. shootings a year ago that left 26 dead were newsworthy.

That might say something about the ethical sophistication with which the media are judging the news.

Adam Lanza, 20, went to the Sandy Hook Elementary School on December 14, 2012, and fatally shot 20 children and six educators before killing himself. Earlier, Lanza had killed his mother at home.

A year after the shootings, a Connecticut judge ruled that the 911 audio recordings of the event should be released.

“There’s still shooting going on. Please!” said a caller, identified as Custodian Rick Thorne, who was among those  who could be heard pleading for help.

CNN and Fox News broadcast parts of the recordings. CBS said it would use some audio clips. ABC and NBC decided against broadcasting or posting any of the recordings.

Many local residents and officials were against broadcasting the clips.

“I don’t understand the reasoning for the general public to hear them,” said Kaitlin Roig-DeBellis, a Sandy Hook first-grade teacher who survived the attack. “The families, they’ve already experienced such immeasurable pain and loss and sadness.”

These are the sort of decisions confronting news organizations at most disasters, weighing the benefit and harm of reporting details, sights and sounds.

The Sandy Hook 911 phone calls reveal the voices of scared callers, a calm and efficient 911 dispatcher and shots in the background. There are no screams or voices of children.

Jeffrey Toobin, CNN’s senior legal analyst, said it could be argued that the audio reports served a public service by showing how the 911 call-taker handled the calls.  Most of the callers were calm. Toobin believed the contents of the tapes were not as disturbing as the event they represented.

The shootings also were a major event in U.S. history, coming at a time when Congress was considering gun-control measures.

The Society of Professional Journalists code of ethics encourages journalists to “minimize harm.”

Some local residents always are likely to see what the media do as intrusive.

Reuters reported that a hand-painted sign had been fastened to telephone pole saying:  “Vulture media, you got your tapes. Please leave.”

Eventually, the reporters do leave. Seldom is any thought given to the emotional toll they take with them after seeing the slaughter of children.

Looking At Transparency

By Casey Bukro
Two views emerged on transparency in journalism, one strongly in favor and the other not so much.
Transparency now trumps “act independently” as a guiding journalism principle in ethics decision-making because anyone with a computer might be considered a journalist these days, according to Tom Rosenstiel, executive of the American Press Institute.
“Transparency will pull publishers of information toward best practices and also toward the most important kind of independence — intellectual independence,” writes Rosenstiel.
Rosenstiel points to a new book published by the Poynter Institute, “The New Ethics of Journalism: Principles for the 21st Century,” in which this shift in guiding principles is explained and promoted. Rosenstiel contributed to the book, which attempts to update a set of ethics principles.
Not so fast says Stephen Ward, who suggests transparency is “over-hyped and replaces important values.”
Ward is a journalism professor at the University of Oregon School of Journalism and Communication.
Transparency too often “is a magical idea,” Ward insists. “I believe independence should remain a principle of ethical journalism, and not be demoted to a secondary principle, or made a part of some other principle.”
As for the Poynter ethics book, Ward said: “it is better to talk of reforming the idea of independence, not of replacing it.”
“Academic studies indicate that transparency cannot meet our expectations,” Ward insists, although he did not cite any of the studies.
Rosenstiel said the new Poynter ethics book attempts to update a set of ethical guidelines developed by Poynter in the 1990s under the leadership of Bob Steele, now director of the of DePauw University’s Prindle Institute for Ethics.

The Society of Professional Journalists code of ethics also urges journalists to “act independently.”