Category Archives: Media

Ethical Aggregation Tips

Ethical aggregation tips: Kelly McBride tells how to aggregate ethically: Transparent attribution, add value, percentages matter and create a mutually beneficial arrangement.

 

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Imagining Journalism’s Audience

Imagining journalism’s audience: The digital age did not sharpen newsroom perceptions of their target audiences, writes James G. Robinson.

“The central irony of the newsroom is that while many journalists’ decisions are made with readers in mind, the audiences for their work often remain unfocused, imagined abstractions, built on long-held assumptions, newsroom folklore and imperfect inference,” he writes, based on a Tow Center for Digital Journalism report.

 

Audience Engagement

Audience engagement: Chip Scanlan writes about the power of talking to people in person, “a step that might once have seemed banal, but now seems almost radical.”

“There’s no substitute, as any experienced journalist knows, for face-to-face encounters,” he writes. “Though phone or email interviews may sometimes be efficient or necessary…., only in person can an interviewer observe the nuances of body language, details of environment and give reassuring nods and smiles that create trust and intimacy.”