Category Archives: Independence

Ombudsmen a Global Growth Industry

By Casey Bukro

The Washington Post’s decision early this year to dump its ombudsman got a lot of attention, but a global growth in the ranks of ombudsmen as a step toward development has gone largely unnoticed.

“This growth reflects a belief in young or fragile democracies that strong media play a critical role in development,” reports “themediaonline,” most notably in Latin America.

“Themediaonline” report was based on “Giving the Public a Say: How News Ombudsmen Ensure Accountability, Build Trust and Add Value to Media Organizations” It was published by fesmedia Africa, a media project of the Friedrich-Ebert-Stiftung in Namibia, Africa. FES is a nongovernment, nonprofit foundation that promotes democratization and good governance.

An Argentine academic said the work of ombudsmen “demands our attention.”

In Africa, according to the report, ombudsmen organizations play an important role in fending off government interference. Instead of working for news media, ombudsmen in other parts of the world might operate as voluntary associations.

Africa has become a hotbed of ombudsman activity.

Complaints to a press ombudsman in the Johannesburg area jumped 224 percent since 2009, according to a report at the South Africa Editors’ Forum at Umhlanga, Africa.

Johan Retief, deputy press ombudsman of Print Media South Africa, said his organization received 151 complaints from aggrieved newspaper readers and newsmakers in 2009, and the tally is expected to reach 490 in 2013. PMSA is described as a nonprofit voluntary association with a membership of 700 newspapers and magazines in four languages.

Greater numbers of complaints to the ombudsman organization have been laid to growing public awareness of the organization’s public advocate role and its effectiveness in dealing with complaints about inaccurate or unfair newspaper reporting, according to IOLnews.

The newspaper industry’s previous system of self-regulation came under attack as “toothless,” and the governing African National Congress threatened to create a statutory tribunal to hear complaints. That was avoided by a stronger stance by the ombudsmen.

For example, Press Ombudsman Retief ordered the Daily Sun newspaper to publish a front page apology for front page color photos of the bodies of people killed in mob attacks.

Complainants said the pictures were insensitive, dehumanizing, inconsiderate, caused discomfort to society and lacked compassion, according to a report in the Mail & Guardian.

The photos published in October and November also raised concerns that they exposed society, including children, to extreme violence and desensitized people to violent crimes.

News or Painful Reminders?

By Casey Bukro

News media were divided on whether the the 911 audio recordings in the Newtown, Conn. shootings a year ago that left 26 dead were newsworthy.

That might say something about the ethical sophistication with which the media are judging the news.

Adam Lanza, 20, went to the Sandy Hook Elementary School on December 14, 2012, and fatally shot 20 children and six educators before killing himself. Earlier, Lanza had killed his mother at home.

A year after the shootings, a Connecticut judge ruled that the 911 audio recordings of the event should be released.

“There’s still shooting going on. Please!” said a caller, identified as Custodian Rick Thorne, who was among those  who could be heard pleading for help.

CNN and Fox News broadcast parts of the recordings. CBS said it would use some audio clips. ABC and NBC decided against broadcasting or posting any of the recordings.

Many local residents and officials were against broadcasting the clips.

“I don’t understand the reasoning for the general public to hear them,” said Kaitlin Roig-DeBellis, a Sandy Hook first-grade teacher who survived the attack. “The families, they’ve already experienced such immeasurable pain and loss and sadness.”

These are the sort of decisions confronting news organizations at most disasters, weighing the benefit and harm of reporting details, sights and sounds.

The Sandy Hook 911 phone calls reveal the voices of scared callers, a calm and efficient 911 dispatcher and shots in the background. There are no screams or voices of children.

Jeffrey Toobin, CNN’s senior legal analyst, said it could be argued that the audio reports served a public service by showing how the 911 call-taker handled the calls.  Most of the callers were calm. Toobin believed the contents of the tapes were not as disturbing as the event they represented.

The shootings also were a major event in U.S. history, coming at a time when Congress was considering gun-control measures.

The Society of Professional Journalists code of ethics encourages journalists to “minimize harm.”

Some local residents always are likely to see what the media do as intrusive.

Reuters reported that a hand-painted sign had been fastened to telephone pole saying:  “Vulture media, you got your tapes. Please leave.”

Eventually, the reporters do leave. Seldom is any thought given to the emotional toll they take with them after seeing the slaughter of children.

Mr. Fix-It Eyes Jeff Bezos

By Casey Bukro

Consumer Advocate Ralph Nader says he is speaking for longtime readers of the Washington Post when he asks how independent the newspaper will be under Jeff Bezos’ ownership.

In an open letter to the Post, Nader says the public has been treated to profiles depicting the new boss’s business successes and his personal style and demeanor.

“What we have not been told is how the newspaper is going to shield itself from Mr. Bezos’ far-flung business interests in order to maintain reader credibility and trust,” Nader wrote.

Nader is known for his bulldog tenacity in making corporate leaders sweat over consumer issues like environmental protection and auto safety. He has some advice for Bezos, who acquired ownership of the Washington Post in a $250 million deal in which he would become sole owner of the newspaper and its publishing company.

“Mr. Bezos would do well to reestablish the longtime ombudsman post which was abolished in March of this year, presumably to save money,” wrote Nader. “For an ombudsman’s role is not just to be an internal critic at the paper but also to be the reader’s coherent voice on the ways the Washington Post is being managed.”

The Post in March said the ombudsman would be replaced by a reader representative, ending a 43-year practice of employing an ombudsman who wrote a long-standing Sunday column.

At the time, Post Publisher Katharine Weymouth wrote that the ombudsman’s “duties are as critical today as ever. Yet it is time that the way these duties are performed evolves.”

New Words for Old Ideas

By Casey Bukro

Every so often, some new terminology creeps into journalism lingo. Sometimes it’s a new concept, and sometimes it’s an old concept cloaked in different words.

That could apply to the term “sponsored views.”

In an interview with iMediaEthics, Patrick Pexton, former Washington Post ombudsman, said “sponsored views” are new words for “advertorials, messages provided by advertisers in a way that looks like journalism, or slightly cloaked journalism.”

But, he added emphatically, “it ain’t journalism.” Instead, it’s brand journalism.

This became an issue, as iMediaEthics reported, when the Washington Post launched a Sponsored Media program on June 12, allowing special interest groups to buy advertisements that are presented as comments below op-ed pieces on the Washington Post website.

The move came three months after the Post abandoned its ombudsman position and replaced it with a reader represenatative. Pexton was the newspaper’s last ombudsman, serving from 2011 to 2012.

The move was motivated by finance, said Pexton. ” The Post needs more revenue,” he said.

Since then, Jeffrey Bezos, founder and CEO of Amazon.com, bought the Post for $250 million.

One writer wonders if brand journalism and ethics can co-exist?

Smart Way to Raise Revenue or Ethics Breach?

By Casey Bukro

Three California universities paid the Orange County Register in Southern California $275,000 for a year’s worth of weekly sections featuring campus life.

An NPR report asked: Is that a smart way to raise revenue, or a serious breach of journalism ethics?

Not clear is just how transparent the arrangement is, and whether readers fully understand that the coverage — including soft features, photos of students and guest columns written by faculty members — is bought and paid for, and not strictly news coverage. More like infomercials or advertorials. They are paid content.

The University of California, Irvine, California State University, Fullerton and Chapman University think it’s a good deal and a good use of publicity budgets.

A Register official said it’s “a great service for the community” and features advertisers in an advertising section.

The story quotes Tom Rosenstiel, executive director of the American Press Institute, saying readers must decide if the practice is acceptable, and whether the newspaper’s credibility is damaged. He goes on to add that as all newspapers struggle to survive, they must be creative about finding new sources of revenue.

The report also points out that sponsored content might be the future of newspapers.

Google has issued warnings on the use of advertorials on websites.

Paying For The News in South Africa

By Casey Bukro

Journalism in one form another is going on all across the world.

Sometimes it’s not quite recognizable as we in the United States know it. Makes you think.

In South Africa, the grieving parents of slain model Reeva Steenkamp hired a British agency to manage media organizations that will pay the Steenkamps a fee for their story.

That’s called checkbook journalism, and considered unethical. The Society of Professional Journalists code of ethics urges journalists to “avoid bidding for news.”

Barry and June Steenkamp said they resorted to the fee-for-information approach because they were “overwhelmed” by the number of media organizations across the world that wanted interviews.

The Cape Argus reported that while many look askance at the practice, “there is sympathy for those caught in the middle of of a so-called media circus and who succumb to the pressures of interacting with journalists seeking an exclusive interview.”

Olympic athlete and boyfriend Oscar Pistorius was charged in Steenkamp’s death.

Paying for news was at the root of Rupert Murdoch’s News Corp. phone hacking and bribery scandals.

In that case, a culture of checkbook journalism led to bribery charges against four former News Corp. journalists.  News Corp. also closed its News of the World in the wake of a phone hacking scandal.

The Columbia Journalism Review calls checkbook journalism a “slippery slope.”