Tag Archives: Tow Center for Digital Journalism

Imagining Journalism’s Audience

Imagining journalism’s audience: The digital age did not sharpen newsroom perceptions of their target audiences, writes James G. Robinson.

“The central irony of the newsroom is that while many journalists’ decisions are made with readers in mind, the audiences for their work often remain unfocused, imagined abstractions, built on long-held assumptions, newsroom folklore and imperfect inference,” he writes, based on a Tow Center for Digital Journalism report.

 

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Preserving Digital Content

Preserving digital content: The Tow Center for Digital Journalism finds a need for archiving web content, write Sharon Ringel and Angela Woodall.

“Few newsrooms expressed confidence in their archival practices, or could say they were taking any steps to make sure that what is published today remains available in, say, 20 years,” says a study.

Making Money In The News Business

Making money in the news business: The Tow Center for Digital Journalism offers a guide “to grow their revenue by deepening interactions with their audiences.”

It “isn’t about premiums, tote bags, mugs or local business discounts,” says the report.

Journalism attracts an audience “when they want want to be part of the larger cause that the news organization represents or when they think it represents something unique in the world.”