Making Money In The News Business

Making money in the news business: The Tow Center for Digital Journalism offers a guide “to grow their revenue by deepening interactions with their audiences.”

It “isn’t about premiums, tote bags, mugs or local business discounts,” says the report.

Journalism attracts an audience “when they want want to be part of the larger cause that the news organization represents or when they think it represents something unique in the world.”

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