Tag Archives: digital

Engaging With Readers

Engaging with readers: Mark Jacob explores forgotten ways to build relationships with readers and putting the users first.

“For local media companies, it’s about re-learning something that they used to do before they changed their model when they went to digital,” like serving their community and building relationships with readers and businesses in their community, says an online news consultant.

 

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Better Ads Standards

Coalition for Better Ads: Ads that disrupt the browsing experience or delay access to content can frustrate consumers. Standards adopted.

“The goal is to measure consumers’ preferences about the types of ads they least prefer in order to help the global marketplace take steps to deliver a better ad experience.”

Deciding on Corrections or Clarifications

Correcting “significant errors:” The Guardian’s readers’ editor tells how he decides if an error needs a correction or clarification, using six criteria.

“Seriousness of any potential harm” tops the list, followed by “consequences if item misunderstood.”

“Human frailty plays its part,” writes the editor. “People can mishear, misunderstand, misread, mistype and overlook. People cut corners and sometimes crash.”