Bill Green set the standard for ombudsmen while investigating the Janet Cooke hoax at the Washington Post. (Post photo).
By Casey Bukro
Bill Green, an ombudsman’s ombudsman, was not even sure what the job entailed when he was called on unexpectedly to unravel one of journalism’s most famous ethical failures.
Green was only weeks into the job as Washington Post ombudsman on Sept. 28, 1980, when the Post published “Jimmy’s World,” the story of an 8-year-old heroin addict with “needle marks freckling the baby-smooth skin of his thin brown arms.”
So compelling and detailed, the front-page story written by 26-year-old reporter Janet Cooke won the Pulitzer Prize for feature writing on April 13, 1981.
Almost immediately the story about the unnamed boy, and Cooke’s background that appeared when the prize was announced, started falling apart.
The story that followed is especially notable for two reasons. One is that falsehoods often fail sooner or later. The other is that Green, an editor of small-town newspapers who took a year’s sabbatical from Duke University to serve as the Post’s reader advocate, wrote a blistering report on the Post’s editorial lapses that is a model of journalism accountability. It set the standard for ombudsmen.
The nine-part report, starting on the front page and covering four full inside pages, showed the Post’s willingness to confront its flaws and admit them publicly.
Fox News screen shot of Brussels photographer posing girl. Photo by James Pomerantz
By Casey Bukro
War is famously shrouded in a fog that journalists are supposed to penetrate.
Since war correspondents and photographers sometimes risk their lives in combat zones, you’d think they’d want to get it right. Otherwise, it’s just propaganda.
In that case, the fog just gets thicker. But it is a way to make a buck as media cut staff and rely on freelancers.
The recent Brussels bombings is an example. A 21-year-old Palestinian photographer triggered strong social media reactions. When a Fox News video showed him posing a girl at a makeshift memorial, an outcry arose against the unethical practice of staging photographs.
The Guardian, a British national newspaper, identified the photographer as Khaled Al Sabbah, who lives in Brussels and has won photography awards for his work on the Israeli-Palestinian conflict. The newspaper also quoted Michael Kamber, a former New York Times staff photographer and founder of the Bronx Documentary Center, after he saw the video.
“It’s one more example of a photographer doing something that destroys public trust in the media,” said Kamber.
Sources looking to go off the record often have little to contribute. (Stephen Rynkiewicz photo)
By Casey Bukro
After being seriously burned by false information from anonymous sources, the New York Times decided to be more cautious about accepting information from people who don’t want to be identified.
The Times issued new guidelines governing the use of anonymous sources, mandating that stories resorting to anonymity must be submitted to one of the paper’s top three editors for advance approval.
That’s a step in the right direction for a publication that long prided itself on knowing inside information, even if cloaked in anonymity.
A copy of the memo to the Times newsroom was forwarded to Politico anonymously. Hard to decide if that is ironic or hilarious.
The memo shows, among other things, that old habits at the publication known as “the Gray Lady” are hard to break. It begins by defending the use of anonymous sources as “sometimes crucial to our journalistic mission. But it also puts a strain on our most valuable and delicate asset: our trust with readers.”
The memo observed that readers “routinely cite anonymous sources as one of their greatest concerns about The Times’s journalism.”
Readers can see the practice as the Times “vouching for the information unequivocally – or worse, as carrying water for someone else’s agenda. As far as possible, we should explain the source’s motivation and how he or she knows the information.”
It appears that the Times is finally catching up on a rule generally accepted by many professional journalists: Information is only as good as its source. Credible and identifiable sources provide reliable information, or information that can be judged for reliability.
Departing from this rule can have serious consequences, as the Times public editor, Margaret Sullivan, pointed out. In several opinion page articles, she described how reliance on anonymous sources led to “two major front-page errors in a six-month period.”
One alleged a Justice Department criminal investigation against Hillary Rodham Clinton, which Sullivan called “fraught with inaccuracies.” The other involved jihadist social-media posts by one of the San Bernardino killers. The mass shooting killed 14 people and injured 22.
Too many Times articles rely on anonymous government sources, Sullivan wrote in December, 2015. She called for “systemic change” at The Times. “The Times needs to fix its overuse of unnamed government sources,” Sullivan wrote.
A flying drone with camera is an immersive journalism tool. (Columbia Journalism Review photo)
By Casey Bukro
Not many codes of ethics urge journalists to “take all possible measures to mitigate the odds of a crash.”
But the Professional Society of Drone Journalists code does that, and says its guidelines “should be viewed as a layer of additional ethical considerations atop the traditional professional and ethical expectations of a journalist in the 21st century.”
Drones can provide images and data for “immersion journalism”, according to a blog post that predicts virtual reality tools will allow audiences to experience the sights and sounds of news events as if actually there.
The door to this future is slowly opening as the Federal Aviation Administration works to strike a balance between assuring public safety and supporting the commercial drone industry.
The Killeen Daily Herald in Texas reports that the FAA has acted on more than 3,000 petitions seeking approval for U.S. drone operations.
Section 333 of the FAA Modernization and Reform Act of 2012 gives the FAA authority to grant certificates for the commercial use of small, unmanned aerial vehicles. Journalists already use drones to cover newsworthy events, the newspaper points out.
The FAA, meanwhile, is moving cautiously. Each month, it says, the FAA receives more than 100 reports from pilots and others who see what appear to be unmanned aircraft flying close to an airport or manned aircraft.
“It’s become a serious safety concern for the agency, and a potential security issue for the Department of Homeland Security,” the agency said in a statement. As a result, the FAA is working with other agencies to develop technology to detect and identify “rogue drones” and their operators.
A 2014 FAA report denies that the U.S. lags behind other countries in approving commercial drones, adding: “we want to strike the right balance of requirements for (unmanned aircraft systems) to help foster growth in an emerging industry with a wide range of potential uses, but also keep all airspace users and people on the ground safe.”
The Professional Society of Drone Journalists claims members from the Boston Globe, ESPN and Reuters in its global ranks, along with freelancers and academics. “Established in 2011, PSDJ is the first international organization dedicated to establishing the ethical, educational and technological framework for the emerging field of drone journalism,” its mission statement reads. “We develop small unmanned aerial systems (sUAS) for journalists, and explore best practices to deploy them for a variety of reporting needs, including investigative, disaster, weather, sports and environmental journalism.”
Its membership roster includes individuals with an interest in drones, and companies that manufacture them. So what is it primarily, a group that represents drone manufacturers or a drone advocacy group?
“I am under the impression it is an advocacy group,” said Mark LaBoyteaux, owner and operator of Hawkeye Media based in the Dallas-Forth Worth area. “But I haven’t heard from them for two or three years,” adding “I thought it evaporated.”
It started, he recalled, when a group of journalists who wanted to use drones for news photography sought permission from the FAA. Instead, the agency sent cease and desist letters to them.
“I got a letter from the FAA,” said LaBoyteaux. As a result, “they wanted to form a group that could work legally with the FAA and use photography for news gathering.”
LaBoyteaux uses five “multi-copters” for aerial photography and video photography. He understands that the FAA is relaxing its rules on drones “to let them be used for commercial purposes.”
On its website, the Professional Society of Drone Journalists espouses a “layered approach” to form its code of ethics, including traditional journalism ethics, privacy, sanctity of law and public spaces, safety and newsworthiness.
Drone operators must be adequately trained, according to the guidelines, and the equipment must be suitable for safe and controlled flight in adequate weather conditions.
Newsworthiness is the foundation of the group’s “hierarchy of ethics.” Drones should be used only after careful deliberation. “The investigation must be of sufficient journalistic importance to risk using a potentially harmful aerial vehicle,” the statement says. “Do not use a drone if the information can be gathered by other, safer means.”
The Poynter Institute notes that the FAA signed an agreement with CNN to test ways journalists can safely use drones in news gathering and reporting.
“Our aim is to get beyond hobby-grade equipment and to establish what options are available and workable to produce high quality video journalism using various types of (unmanned aerial vehicles) and camera setups,” CNN Senior Vice President David Vigilante says in a statement.
FAA Administrator Michael Huerta adds: “Unmanned aircraft offer news organizations significant opportunities. We hope this agreement with CNN and the work we are doing with other news organizations and associations will help safely integrate unmanned news gathering technology and operating procedures into the National Airspace System.”
With this kind of high-level cooperation, drone operators might declare they have liftoff.
Rolling Stone retracted its 2014 article about an alleged campus rape. (Media Matters for America illustration)
By Casey Bukro
A ban on naming sexual assault victims has been one of the ironclad ethics rules in journalism. Why inflict more pain on an innocent person?
The Society of Professional Journalists code of ethics says: “Be cautious about identifying juvenile suspects or victims of sex crimes.”
Yet even this rule is coming into question as people decide what rules they want to follow.
For example, Stephen J.A. Ward, a media ethicist, points to the trial of Jian Ghomeshi, a former Canadian Broadcasting Co. radio host. Ghomeshi is charged with sexual misconduct involving three women in 2002 and 2003.
One woman insists on being identified. The others’ identities are protected under Canadian law.
“So what should newsrooms do if the complainant insists on being identified?” asks Ward. “It’s a complex legal and ethical decision.”
Ward described how identity bans work under Canadian law. But two trends complicate the issue.
“One trend is the growth of media beyond the mainstream journalism that was the original focus of the ban,” he writes. “Social media, bloggers and others may ignore the ban. The second trend is that some people want to be named” and “may use social media to identify themselves as a complainant.”
Once the name is ‘out there’ in the media world, it’s very difficult to erase.
One of the central rules in journalism ethics is minimizing harm. Ward reasons that this means explaining consequences, to make sure complainants give informed consent to the use of their names.
The problem prompted the Canadian Association of Journalists ethics committee to release guidelines. The committee suggests journalists take specific steps to ensure informed consent:
A journalist should explain that, once a complainant’s name is made public, other media likely will use the name too.
A journalist should explain that that the name likely will be used on social media, over which the journalist has no control. Individuals on Facebook, Reddit or other social sites will post comments. Some of them “can be vile.”
A journalist should explain that, once the name is “out there” in the media world, it’s very difficult to erase.
A journalist should not pressure complainants to make their names public.
A journalist should explain that, given the nature of search engines, the sex crime report might be the first thing that appears when someone does an Internet search of the complainant’s name. Has the complainant thought about the information being available indefinitely when applying for jobs, entering into relationships or having a family?
The guidelines report also advises journalists to give complainants a day or two to think about their decisions before making their identities public.
“Taking that time up front will almost certainly reduce the likelihood of ‘source remorse’ and the possibility of an unpublishing request later.”
The CAJ report also reminds journalists that they are obligated to tell the whole story, not just the complainant’s viewpoint. The 2014 Rolling Stone magazine story about an alleged campus rape turned out to be bogus because it was based on the allegations of one person. Sex crimes often involve conflicting viewpoints.
The Canadian ethics panel suggested, as an alternative to an “all-or-nothing approach,” considering refusing to share a story through social media channels, not archiving stories that name victims or removing names from a story. But these actions could raise more ethics concerns.
The Bill Cosby case is an example of the complications in alleged sex crimes. Controversy can simmer for decades. Journalists and authorities have been accused of protecting the popular entertainer. Some women kept silent in the belief nobody would believe them. Years later, some identified themselves as women who were allegedly drugged and sexually assaulted.
Years ago, sexual assault was a crime that people hesitated to talk about under social norms. That has changed. Television and the online media discuss and show sexual situations openly. It’s the new norm.
Still, it’s a good idea for journalists to keep in mind the golden rule: Minimize harm.
Normally, AdviceLine considers the Society of Professional Journalists’ code of ethics its highest source for guidelines and standards on ethics.
But we’re always willing to be open-minded about new and thoughtful ways to think about ethics and do the right thing in journalism.
Take Pope Francis for example. The pontiff is unusually frank and quotable on his world tours, accompanied by media aboard the papal airliner. He gets involved in current and political issues that some popes might have shunned as too earthly, too secular.
On his way back to Rome from a six-day visit to Mexico, where he is known as Francisco, the pope weighed in on comments by Donald Trump, the Republican presidential hopeful. In a midair press conference, Reuters’ Phil Pullella asked for a response to Trump’s claim that the pope was a pawn in Mexico’s migration politics – an apparent reference to Trump comments on the pope’s trip airing on Fox Business. Pullella noted the candidate’s call to wall off the U.S.-Mexico border.
A transcript indicates the pope did not address Trump’s comments directly, but said that “a person who thinks only about building walls, wherever they may be, and not building bridges, is not Christian.”
Trump said the pope heard only one side of the story. In later comments, the pope clarified: “I say only that this man is not Christian if he has said things like that. We must see if he said things in that way and in this I give the benefit of the doubt.”
So now we have an ethical conundrum. If he is not sure what Trump said, and gives Trump the benefit of the doubt, are media free to tie the “not Christian” remark to Trump? Media reports on the event tend to say the link to Trump is stronger than the pope himself will admit. Trump has vowed to force Mexico to build a wall and increase deportations.
That night, on the PBS News Hour, John Allen, a Boston Globe reporter who covered the event, said it is possible that the pope does not know who Trump is, and was taking the word of reporters that Trump made the remark. Essentially, reporters coached the pope.
Moderator Judy Woodruff rightly pointed out that other politicians have asked for border walls, not just Trump. So was this a media-created conflict?
What should an ethical reporter do?
The answer might lie in the pope’s own comments during another in-flight press conference, when he touched on journalism ethics.
In the wake of the so-called Vatileaks scandal, in which the mainstream press reported on corruption in the Vatican, the pope was asked about his opinion of the importance of a free press in rooting out corruption.
“The professional press must tell everything, without falling into the three most common sins,” the pope responded. The sins he named were:
Misinformation – telling half the truth.
Calumny – dirtying another person, with or without the truth.
Defamation – to take away the good name of a person who has not done anything wrong.
“These are the three defects that are an attack against the professionally of the press,” the pope said. “We need professionally, what’s right. … And on corruption? To see the data well and say it. … If there is corruption, they should say it. And if a journalist, if they are truly professional, gets it wrong, he should excuse himself. Things go very well like this.”
Writer Terry Mattingly, reporting on that in-flight press conference, wrote: “To be honest, I think it would have been interesting to ask the pope to define the line that he sees between ‘calumny’ and ‘defamation.'”
Possibly all three “defects” apply in Trump case, since the controversy appears to stem from information fed to the pope, rather than from his own knowledge. This is a nuance that was not explained in many reports on the incident, although John Allen clarified that in his PBS News Hour appearance. And it could be argued that the pope was telling one side of the story.
The controversy did cast a shadow on the character of a political candidate, intended or not.
In the rough and tumble of American politics, even a pope may be dragged into the fray. It’s possible he was duped into commenting on something he was not familiar. Even a pope should be wary during election time in America.
The SPJ code of ethics says: “Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.”
Pitting the pope against Trump might have been a misrepresentation or oversimplification. How would you have handled the story?
David R. Daleiden said he misrepresented himself and falsified his identification while investigating Planned Parenthood because that’s what journalists do.
What an insult to journalists! Ethical journalists know that telling lies and deception while covering the news destroys their credibility. Who would believe a journalist who lies, cheats or steals?
That’s why the Society of Professional Journalists code of ethics clearly states: “Avoid undercover or other surreptitious methods of gathering information except when traditional open methods will not yield information vital to the public. Use of such methods should be explained as part of the story.”
True, there’s a qualification. And journalism lore is rife with tales of Hollywood-style derring-do, with reporters pulling off grand deceptions.
The Mirage tavern, a study in journalism deception.
In 1977, the Chicago Sun-Times bought a tavern and staffed it with reporters and photographers to show the extent of corruption and shakedowns by Chicago city inspectors and others who took $10 or $20 payoffs to ignore safety or health hazards. Then the Sun-Times published a 25-part series that documented the abuses and crimes in the Mirage tavern.
You’ll still get an argument from some journalists who say it was a terrific story and resulted in major city, state and federal reforms. The talk at the time, though, was that the series failed to win a Pulitzer Prize because the investigation was based on deception, and that was wrong.
Sean Penn told “60 Minutes”, the CBS television news magazine, that he was practicing “experiential journalism” when attempting to interview Mexican drug lord Joaquin “El Chapo” Guzman.
Penn admitted he failed. His article, based on an encounter with Guzman in a Mexican jungle and published in Rolling Stone magazine, was intended to spark a public discussion about U.S. policy on the war on drugs.
How could he succeed? When Penn actually had a chance to confront Guzman face to face, instead he asked Guzman if he has visited his mother and whether he knows Columbian drug lord Pablo Escobar. These are not penetrating questions that could trigger public discourse.
What he did was not experiential journalism. He knows the phrase but he doesn’t know what it means.
American Journalism Review uses the phrase to describe “How Virtual Reality Could Depict News in 3D.” In this case, newsrooms attract young users with in-the-round video on the Oculus Rift gaming platform: “Strap them in vision-encompassing helmets and let them experience the news like a video game.”
A Nieman Journalism Lab report names experiential journalism as one of “The Five Es of Journalism in 2016.” Neiman Lab is a Harvard University project aimed at discovering where the news is headed in the Internet age.
“Journalism has always been about more than just the facts,” according to the report. “There is a place for informational news but also for experiences that immerse the audience in the narrative.” It cites the New York Times’ “Snow Fall” feature, “an attempt at using words, graphics, video and interactivity to have readers feel the story.”
The Associated Press already uses an automated platform capable of producing up to 2,000 stories a second. This is especially handy when companies issue quarterly earnings, which can be drudgery for a human reporter who scans the reports for meaningful numbers and statistics.
The robotic journalist crunches those numbers in seconds and spits them out in readable form, not in Pulitzer Prize-winning style but adequate.
Robo-reporting is especially handy for business and sports stories heavy on numbers and scores.
Northwestern University was among the pioneers in using machine learning, or pattern recognition software, to assemble the basics of a news report. A 2009 student project created software to write a headline and story from a baseball game’s box score. Two NU professors in 2010 started a Chicago company, Narrative Science to find commercial uses for the technique.
Stories written by robots have a lot of potential for the news business, and a few issues that need to be hammered out. Like ethics.
Computers, for example, could become plagiarists.
“Just because the information you scrape off the Internet may be accurate, it doesn’t necessarily mean that you have the right to integrate it into the automated stories that you’re creating — at least without credit and permission,” said Tom Kent, Associated Press standards editor, in a Digital Journal article, which cited comments Kent made to the University of Wisconsin Center for Journalism Ethics.
“I think the most pressing ethical concern is teaching algorithms how to assess data and how to organize it for the human eye and the human mind,” said Kent. “If you’re creating a series of financial reports, you might program the algorithm to lead with earnings per share. You might program it to lead with total sales or lead with net income. But all of those decisions are subject — as any journalistic decision is — to criticism.”
Ombudsmen and public editors often are described as a dying breed, yet those who remain clearly take the job seriously.
A 2014 University of Nebraska graduate thesis finds there are about a dozen ombudsmen working now in U.S. news organizations, down from about 40 or 50 earlier in the decade. Internationally, however, the report finds ombudsmen growing in number and popularity.
In these times of job insecurity, ombudsmen seem to be taking more risks than most journalists. But they toil on.
In the U.S., Margaret Sullivan, the New York Times public editor, attracted attention for pointing to a conflict of interest Times editors failed to flag or apparently even to notice in an article titled “The Transformers.”
The article profiled five technology entrepreneurs, including Airbnb CEO Brian Chesky.
Tipped by readers, Sullivan discovered the article was written by the wife of a major investor in Airbnb, and that the writer was not a NYT staffer. The article appeared in T, the style magazine of the Times, and lauded entrepreneurs “harnessing goodness through technology.”
Sullivan came down hard on her employer in an article titled “Conflict of Interest in T Magazine’s Tech Article.”
Among readers who contacted Sullivan about the article, one wrote, “my question is about an undisclosed conflict” in an article that “reads as uncritical P.R.” for Airbnb without disclosing the relationship between the article’s author and the investor in Airbnb.
“This is a case in which the financial conflict is so clear, and the spousal tie so close, that a disclosure would not have been enough. A different writer altogether would have been a far better idea, and, to my mind, the only right one,” Sullivan wrote.
Sullivan found that T Magazine failed to live up to the Times’s high journalistic standards. Online, the article carries a disclosure about the conflict.
In South Africa, news24 reported that complaints to the Press Ombudsman faulted the Sunday Times for information it did not report, rather than what it did report about a tax-collecting agency of the South African government.
The Sunday Times published a series of reports on an alleged rogue unit in the agency accused of running a brothel and spying on President Jacob Zuma. Officials accused in the scheme resigned, but told the ombudsman “there is an alternative narrative” that contradicts the Times reports.” A lawyer said the Times had been selective and unbalanced in its reporting.
The Sunday Times of South Africa is a weekly newspaper. The ombudsman is pondering the case.
Despite the brain-twisting nature of the job, others still step up. ESPN recently named James M. Brady, formerly of the Washington Post, as its public editor. In making the announcement, company officials said his goal would be transparency and advocacy in an increasingly multimedia world.
Ethics AdviceLine for Journalists 