Audience Engagement

Audience engagement: Chip Scanlan writes about the power of talking to people in person, “a step that might once have seemed banal, but now seems almost radical.”

“There’s no substitute, as any experienced journalist knows, for face-to-face encounters,” he writes. “Though phone or email interviews may sometimes be efficient or necessary…., only in person can an interviewer observe the nuances of body language, details of environment and give reassuring nods and smiles that create trust and intimacy.”

 

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