Tag Archives: women readers

Quoting Too Many Men

Quoting too many men: London’s Financial Times is using a bot to warn its journalists against quoting too many men, writes Jim Waterson, forcing writers to look for women experts.

“The paper, which covers many male-dominated industries, is keen to attract more woman readers, with its research suggesting they are put off by articles that rely heavily on quotes from men,” he writes. Only 21 percent of people quoted in the newspaper were women.

 

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