Tag Archives: advertising

News For Advertising

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By Casey Bukro

Ethics AdviceLine for Journalists

These are tough times for much of journalism, and newspaper and broadcasting executives are reacting by resorting to controversial ways to raise revenue.

Journalists called The Ethics AdviceLine for Journalists for answers to these examples: A North Caroline publisher said he has a conflict with his editor over an advertiser suggesting stories. A Michigan newspaper offered free news stories about any company that bought an advertising package. A New York broadcasting station’s management told its news staff to give favorable news coverage to local advertisers.

These are a few of many cases like it. Has the traditional firewall between the news and business departments broken down, and is that good or bad?


The Ethics AdviceLine for Journalists was founded in 2001 by the Chicago Headline Club (Chicago Professional Chapter of the Society of Professional Journalists) and Loyola University Chicago Center for Ethics and Social Justice. It partnered with the Medill School of Journalism at Northwestern University in 2013. It is a free service.

Professional Journalists are invited to contact the Ethics AdviceLine for Journalists for guidance on ethics. Call 866-DILEMMA or ethicsadvicelineforjournalists.org.

It’s The Ads Stupid!

It’s the ads, stupid!: Warren Buffett tells Yahoo Finance that “ads are news to people.”

News is “what you don’t know that you want to know says the finance wizard in a report by Sam Ro. People already know what happened in sports, politics and the stock market. Advertising fat cats win. Others vanish.