By David Craig

How should journalists deal with rumors on social media?

Answering this question in practice isn’t as simple as it might seem. A good discussion of the topic broke out Friday during the latest #EdShift Twitter chat on PBS MediaShift.

The biweekly chats draw in both journalists and journalism professors to talk about topics important to the future of journalism education. This one focused on ethical issues on social media. Excellent comments, including resources for good ethical practice, emerged on several topics. But the most intense debate centered on rumors.

Steve Fox, a journalism professor at the University of Massachusetts, took this view:

Fox said the approach used by Andy Carvin, formerly of NPR and well-known for his engagement with Twitter sources during Arab Spring, can’t be generalized to other reporting. But Carvin, who joined in the discussion, said that if journalists are just passing along unverified rumors, that’s the wrong way to work. He posted links to several tweets he wrote after the school shootings in Newtown, Connecticut, to show the approach he takes to verifying information:

With this approach, Carvin challenges assumptions and highlights the likelihood that early reports are wrong – whether they come from individuals or news media.

The research he’s been doing as a fellow at the Tow Center for Digital Journalism at Columbia University also provides a caution for journalists using law enforcement sources.

Where does all of this leave us on the question of how journalists should handle rumors on social media?

I share Fox’s caution on any communication by journalists about rumors. In ethical terms, minimizing harm – a mainstay of ethics including the Society of Professional Journalists code – calls for great care because of the potential of false information to do damage.

But in the social media sphere, where the public is immediately awash in good and bad information, journalists often best meet another duty – seeking truth – by aggressively questioning rumors openly in real time. (For another case study on this, see a 2011 blog post by Daniel Victor, now a social media editor at The New York Times, about two journalists on Twitter in the middle of a shooting scare in Philadelphia.)

In another tweet,  Carvin said that if a rumor spreads on social media, journalists’ duty is  “to acknowledge it, pick it apart, prove/debunk it.”

Well-said. That means being ethical on social media involves not just asking hard questions but asking them in the open.